Wednesday, September 19, 2012
Faces of LEDtronics: Raffi Shubukian
To Raffi Shubukian of LEDtronics, no two days of work are
the same. As a LEDtronics marketing assistant Raffi is the principal
photographer, graphic designer, and so much more. On any given day you may see Raffi out
shooting photos of products, writing press releases, or designing print
marketing materials. Read on to learn more about Raffi both on the job and at
leisure.
What inspired you to work for LEDtronics and how
long ago was it?
When I first
started with the company four and a half years ago, it was preparing to
celebrate its 25th anniversary. The fact that I had become part of a
pioneering endeavor that, for a quarter of a century, had been innovating the
emerging technology of solid-state lighting did, in a manner of speaking,
electrify me. In addition, my interest in environmental issues lent further
gratification.
The structure of the company tells it all—it is spread out horizontally.
There exists naturally a hierarchy of duties, but the offices are laid out in
an efficient circle of collaborative workflow, where different departments
interact and interconnect. That team spirit and family atmosphere I find
inspiring and energizing.
What are your roles at
LEDtronics? Describe an average day at work for you.
Being the principal photographer, I am responsible for ensuring we have
the best images of the latest products that come out of R&D. In addition, I
travel to sites where LEDtronics lights have been installed. During a typical
day I also respond to any other photography needs across the company.
Tell me about what you do at
LEDtronics today.
What I find exciting about my duties at LEDtronics is that photography
is only one part of it. My duties include designing and updating our marketing
materials, as well as our color ads in trade publications. I especially enjoy
writing our press releases.
What do you hope to
accomplish at LEDtronics in the future?
Next year the company will be celebrating its 30th
anniversary. The solid-state lighting technology has matured and today feeds
one of the fastest developing industries. LEDtronics is growing and I feel
fortunate that my involvement in it puts me at the forefront of the lighting
revolution.
Tell me about your values in
regards to work.
I am fortunate that the management sensibility at LEDtronics fosters
individual creativity and taking interest in your work; it encourages new ideas
and approaches, while its relaxed, family atmosphere promotes collaboration and
mutual respect.
How do you enjoy spending
your free time?
I read up or follow the latest news on current events, politics,
history, design and photography, science and technology, different cultures,
cuisines, music, literature, cinema… I enjoy learning new languages, hiking,
taking short trips around California, cooking. I’m learning to play the guitar
and plan to start gardening herbs and vegetables. And, of course, photography
as personal pleasure and expression.